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Shoe Dog - A Memoir by the Creator of Nike - Broché
de : Phil Knight
Traducteur(s) :
Date de parution : 30 avril 2018
Brève description : Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission : import high-quality, low-cost running shoes from Japan. Selling the shoes from the boot of his Plymouth Valiant, Knight grossed $8,000 that first year, 1963. Today, Nike ... Lire la suite »
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Détails sur le produit :
Date de parution
30 avril 2018
Editeur
Simon & Schuster
EAN-13
9781471146725
Format
Grand Format
Presentation
Broché
Nb. de pages
390 pages
Language
Français
Dimensions
19.8 x 13.0 x 2.4 cm
Poids
280 g
Description du produit :
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission : import high-quality, low-cost running shoes from Japan. Selling the shoes from the boot of his Plymouth Valiant, Knight grossed $8,000 that first year, 1963. Today, Nike's annual sales top $30 billion, and its swoosh is more than a logo. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. He recalls the foundational relationships that formed the heart and soul of Nike, and how together they created a brand, and a culture, that changed everything.
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